The concept of renting garments has long been in vogue, offering a sustainable and cost-effective approach to fashion. In 2023, this trend has resurged in popularity across Australia, with various retailers now offering rental options to consumers. As the year-end festivities approach, hiring clothes has become an appealing and time-saving choice for both consumers and brands.

Recognizing this growing trend, Kirrikin, a well-known First Nations fashion brand, recently announced its entry into the garment rental market. The brand, known for its digitally-printed garments, aims to broaden its market reach, locally and internationally, with this new service.

Founder Amanda Healy shared, 'This expansion into garment rental is part of our sustainability efforts, as people have long asked if they can rent our garments, especially the evening wear.'

Kirrikin has made the rental process both elegant and convenient with a user-friendly online platform, offering a fashionable and money-saving alternative. Customers can select their desired garment size and rental duration, with options of 3 or 7 days, streamlining the typically complex rental process.

Additionally, the rental price already includes dry-cleaning, eliminating the need for customers to handle this separately.

Model Tahlia Glasson wearing the Jaynaya Wrap Dress with the Grevillia print created by artist Jessica Tedim.
The Jaynaya Wrap Dress is just one of the many evening-wear dresses now available for hire