With the recent launch of Kirrikin's very first resort wear line, Kirrikin Summer (SS18), we decided to have a quick chat with founder Amanda Healy about all little background on the brand. We also wish for our customers and followers to understand the story behind Kirrikin as a social enterprise and fashion label.
Read below to hear about her personal journey with Kirrikin so far....
1. Tell us, what makes Kirrikin so special?
Our prints and artists are amazing! We are a social enterprise, and our profits are used for the benefit of artists and Aboriginal women in prison – one of the fastest growing incarcerated groups on earth. It is important that we start to address recidivism – particularly in Aboriginal people.
2. With so many great artists around, how do you select who to use?
Well, this is a very big question, and quite difficult to answer. Originally we selected pieces that took our eye, with colours which were beautiful, and represented what we were about initially. As time has gone on though, it is more difficult to define who fits in best. We have identified our next group of artists - and they are amazing! I am keen to see the public's reaction to them!
3. Lets talk about the journey from Kirrikin to Kirrikin Summer
This is quite a big and risky step for me, without a strong background in fashion. We have been supported very strongly by Mariella Harvey-Hanrahan from TPFF, who has coached us through a lot of stuff, and we have partnered up with some amazing designers and fashion industry people. We managed to find a great manufacturer here in Perth, so I am rapidly gaining some comfort with it.
4. What excites you the most about the launch of Kirrikin Summer?
I am loving seeing the gorgeous prints in a different way, it is remarkable to see how the prints relate in a totally new look.
5. Where can we find Kirrikin Summer in the future?
At this stage online only, we will test the market and see how we go. Will be looking for wholesalers in the coming year though.
For this collection, artist Francine Kickett's "Hills" artwork was selected as the print. However, the artwork will change with each season and collection.